Placi.md — Hair Care Products Online Store
We built a modern, fast and easy-to-manage online store for Placi.md — an e-commerce specialized in professional hair care products, with a complete catalog, multiple payment options and integrated delivery.
About the Project
Placi.md needed a modern, fast and easy-to-manage online store to present their full range of hair care products. We built an e-commerce platform with a structured product catalog, advanced filtering, shopping cart and online order processing.
Platform in Action
Placi.md — Online store homepage
Placi.md — Product catalog page
Placi.md — Product page with photo gallery
Placi.md — Checkout and order processing
Digital Ecosystem
Online Store & UX
- Custom design following the client's brandbook
- Multilingual interface (RO/RU) with friendly UI/UX for non-technical users
- Simple and variable products catalog with advanced filtering and sorting
- Lazy load products for maximum performance
- Wishlist with automatic notifications when products come back in stock
- Pre-order option for out-of-stock products
- Personal account with order history and saved delivery addresses
- Schema.org Rich Snippets for enhanced Google search display
- Full SEO and performance optimization (PageSpeed 89+)
- AI optimization (GEO/AEO) for AI search engine results
Admin & Management
- Complete product, category and attribute management
- Simple and variable products with stock control
- Custom promo code creation
- Free shipping threshold configuration
- Order management, statuses and returns
- Platform training sessions for the client team
- Ongoing post-launch maintenance
Payments & Delivery
- Online payments: MAIB, Apple Pay, Google Pay
- Installment plans: MIA and Iute Credit
- NovaPost delivery integration
- Posta Moldovei delivery integration
- Automatic email confirmations via Resend
Analytics & Marketing
- Google Tag Manager for centralized tag management
- Google Analytics with advanced e-commerce tracking and user segmentation
- Facebook Pixel for ads campaigns and retargeting
- Push notification integration for visitors
- Full analytics: conversions, abandoned cart and user behavior
Integrations & Infrastructure
MAIB
Online card payments, Apple Pay and Google Pay processing
MIA
National instant payment system by BNM — payments via QR code or payment link in under 15 seconds
Iute Credit
Fast online consumer credit — customers can finance purchases directly from the app with approval in minutes
NovaPost
Parcel delivery integration via the NovaPost network
Resend
Transactional emails: order confirmations, stock notifications
Google Tag Manager
Centralized management of tags, events and conversions
Google Analytics
Advanced e-commerce tracking, user segmentation and conversion reports
Facebook Pixel
Conversion tracking and audiences for Meta Ads campaigns
Cloudflare
CDN, DDoS protection and global performance acceleration
Technology Stack
Technical Results
Google Search Console — SEO Results (April 2025 – April 2026)
Placi.md now has a complete e-commerce ecosystem — from a multilingual catalog and multiple payment options, to integrated delivery and advanced analytics. The 100/100 SEO score and 12.1% CTR in Google Search confirm the real impact of the applied optimizations. The collaboration with the client continues through active maintenance and constant platform improvements.
Got an Idea? Let's Make It Real.
No pitch decks needed. Just tell us what you're trying to build, and we'll figure out the best way to get there — together.