Doctorchat.md — Digital Medical Platform
We developed a complex platform that facilitates direct interaction between patients and specialist doctors through online consultations, real-time chat, and video.
About the Project
Doctorchat.md is a complete digital ecosystem for remote medical consultations, built from multiple interconnected applications. The platform solves a real problem: quick and easy access to specialist doctors without travel and time wasted in queues. The system allows patients to receive qualified medical consultations from anywhere, and doctors — a modern digital practice tool with complete activity management.
Ecosystem Architecture
Patient App
React + WebRTC
Doctor Office
WebSockets + Video
Admin Panel
Dashboard + CRM
Public Website
WordPress + SEO 100/100
B2B Cabinet
Subscription Model
Backend Core
Laravel + PostgreSQL + Redis
Digital Ecosystem
Patient Application
- Access to complete list of specialist doctors
- View reviews and detailed profiles
- Real-time chat with doctors
- Online video consultations
- Quick and intuitive appointments
- Complete consultation history
Doctor's Digital Office
- Real-time chat via WebSockets
- Integrated video consultations with WebRTC
- Availability and appointment slot management
- Leave and work schedule management
- Internal wallet and revenue management
- Custom patient surveys creation
- Detailed activity statistics
Admin Panel (Backoffice)
- Complete platform management
- Transaction and payment monitoring
- User and content management
- Helpdesk and operational support
- System control and configuration
Public Website (WordPress)
- Presentation site with full list of doctors and specialties
- Medical blog with health articles and tips
- Advanced performance optimization — PageSpeed 96/100 Mobile, 100/100 Desktop
- Full technical SEO — 100/100 Lighthouse score
- LCP 0.5s on desktop, 2.2s on mobile
- Zero CLS and zero Total Blocking Time
- Semantic structure and Schema markup for doctors
B2B Cabinet for Medical Institutions
- Dedicated portal for medical institutions (clinics, hospitals)
- Each institution configures their own payment credentials
- All payments go directly to the institution — subscription model
- Independent management of their own doctors
- B2B user management with roles and permissions
- Dashboard with statistics and reports per institution
Key Technical Components
- Scalable architecture ready for growth
- Secure authentication system
- Medical data encryption per international standards
- Performance optimization with low response times
- UX experience adapted for non-technical users
- Modular structure for future development
Integrations & Infrastructure
Stripe
Secure online payment processing for consultations and subscriptions
SMS.MD
SMS notifications for appointment confirmations and urgent communications
Google Analytics
Traffic and user behavior monitoring on the platform
Google Tag Manager
Centralized management of tracking tags
Sentry
Real-time error monitoring for maximum stability
Microsoft Clarity
User behavior analysis with heatmaps and session recordings
Technology Stack
Technical Results
Google Search Console — SEO Results (April 2025 – April 2026)
Doctorchat.md demonstrates our ability to build complex digital ecosystems in healthcare. Thanks to advanced SEO optimization, the platform generated 1.57 million impressions and 133,000 organic clicks in Google over one year, with an average CTR of 8.4%. The project includes 5 interconnected applications: patient platform, doctor's digital office, admin panel, performance-optimized WordPress public website (PageSpeed 100/100 Desktop), and B2B cabinet for medical institutions with subscription model.
Technical Challenges
Medical Data Security
Medical data is extremely sensitive and must comply with international standards (GDPR). Secure storage of chat + video conversations, protection of personal and medical data, role-based access control.
Our Solution
We implemented end-to-end encryption of sensitive data, logical access separation by roles (patient/doctor/admin), complete audit trail, and granular permission control.
Real-time Communication (Chat + Video)
The system had to work instantly, without lag, for a real medical experience. Stable WebSockets for live chat, real-time message sync, uninterrupted video.
Our Solution
We built infrastructure on WebSockets for chat and WebRTC for video, with fallback mechanisms and automatic reconnection. If chat goes down, the product dies — so we invested heavily in stability.
Doctor Availability Management
Each doctor has different schedules, vacations, video slots, and timezones. A flexible scheduling system was needed to avoid booking conflicts.
Our Solution
We developed an advanced booking system with configurable slots, real-time synchronization, automatic conflict management, and notifications for both parties.
Complex Financial Flows
Patient pays, funds need managing, doctor requests payout. Proper Stripe integration, internal wallet for doctors, secure payout flows, transaction tracking.
Our Solution
We implemented a complete fintech system: Stripe Connect for payments, internal wallet per doctor, payout request and processing, financial dashboard with detailed reports.
Multi-channel Notification System
Patient and doctor need rapid notifications via SMS and platform. Synced notifications for chat, booking, and reminders without delay or spam.
Our Solution
We integrated SMS.MD with intelligent routing, push notifications in platform, automated email — all synchronized with system events for perfect timing.
UX for Non-technical Users
Doctors and patients are NOT technical. UI needed to be simple for complex operations: video + chat + booking in one clear flow.
Our Solution
We invested in UX research and testing with real users. Intuitive onboarding, clear flows, minimalist design — abandonment rate decreased significantly after optimizations.
Backoffice Complexity
Admin needs to see everything — transactions, users, helpdesk, content management — without compromising security or stability.
Our Solution
We built an integrated mini ERP + support system: complete dashboard, transaction control, helpdesk, user management with granular roles.
Scalability & Performance
From 1,000 to 30,000 users in a month. Architecture needed to handle exponential growth without performance degradation.
Our Solution
Microservices-based architecture, Docker + Kubernetes for orchestration, Redis for caching, load balancing — the platform handles heavy traffic without issues.
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